Maistry Gate
Location: Wimbledon SW19, Greater London
Role: Design Lead, Copy, Illustration
Pitch concept: The Great Escape plays on the idea of common-ground. Literally. The lush plush lifestyle associated with the area. Larger properties, green spaces – the key selling-point to our market. To those in the know, it’s about the promise of lifestyle, freedom and simplicity.
Client
CAPRI
Category
Illustration, Brand Design
Delivered
2020 / 2021
Illustration has a slightly retro flavour (like vintage sunscreen adverts) but then levelled-up with a flat vector aesthetic and deep shadows.
Palette is bold and strong. Non-naturalistic with classic British hues, but all levelled up. The aesthetic is kept classy with strong lines and fancy feeling typography.
