Stride was presented to a client as a logo and visual identity route on a rebrand project for an education brand. I really liked the way this looked (even if the client chose to go another direction).
Client
WGSA
Category
Brand Design, Work in Progress
Delivered
2022
Typographic Mark
Modified type, based on Ano Black – a quirky, sans serif typeface.
Monogram
1970’s inspired geometric can be used with or interchangeably with typographic logo.
Roundel
Addition of slogan roundel (1990s vibes) that adds fun and texture to the visual language.
Examples of some branded content used in the client presentation, as well as found images to create a moodboard. Colour palette is fun and bright, with a strong heritage green to anchor alongside the black.